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Tyler CVC Audit Report 2008


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Audit Period: January 1, 2008 – December 31, 2008

American Classifieds - Tyler 225 A Amherst E (PO Box 8104) Tyler, TX 75701

(903) 597-2516 EMAIL: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

(903) 597-8726 FAX www.americanclassifieds.com

1. Publication Information

Average Net Circulation: 41,687 (Print Edition)
Number of Editions: One
Format / Average Page Count: Tabloid / 52 Pages
Circulation Cycle: Weekly
Circulation Day / Time: Thursday / By 8 AM
Ownership: American Classifieds / Want Ads of Tyler
Year Established: 1982
Publication Type: Shopper
Content: 100% Advertising / 0% Editorial
Circulation Paid/Unpaid: 99% Unpaid / 1% Paid / 0% Sponsored
Primary Delivery Methods: 0% Home Deilivery / 1% Mail / 99% Controlled Bulk
Insert Zoning Available: Yes - Route
CVC Member Number: 01-0745
DMA/MSA: Tyler, TX / Tyler, TX
Audit Funded By: Publisher

2. Rate Card and Mechanical Data

Rate Card Effective Date: January 1, 2007
Mechanical Data: Eight (8) columns x 16.25-inch column depth
Full page: 10.25" wide X 16.25” depth.
Open Rate: Local: $10.25 per column inch
National: $8.00 per column inch
Insert Open Rate: $50.00 per thousand
Classified Rate: $8.00 for up to 10 words
Volume, frequency, contract, color, and other rates may be available from the publisher.

3. Contact Information

Publisher: Larry Morris EMAIL: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Advertising: Roshelle Porter EMAIL: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Circulation: Debbie Huff EMAIL: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

4. Circulation Pricing

American Classifieds - Tyler is a controlled circuation weekly without circulation pricing. Annual mail subscription rate: $104.00

5. Audited Circulation, Distribution and Net Press Averages -Print Edition

CVC Account Number: 01-0745 American Classifieds -Tyler
Tyler, TX
Audit Period Summary
Average Net Circulation (5-H) 41,687
Average Gross Distribution (5-F) 44,808
Average Net Press Run (5-A) 45,235
Audit Period Detail
A. Average Net Press Run 45,235
B. Office / File 427
C. Controlled Distribution
1. Home Delivery 0
2. Controlled Bulk Delivery / Demand Distribution 43,719
3. Mail 37
4. Restock & Office Service 1,013
5. Other: events & promotions 26
TOTAL AVERAGE CONTROLLED DISTRIBUTION 44,795
D. Paid Distribution
1. Home Delivery 0
2. Single Copy 0
3. Mail 13
4. Restock & Office Service 0
5. Other: 0
TOTAL AVERAGE PAID DISTRIBUTION 13
E. Sponsored / Voluntary Paid Distribution
1. Home Delivery 0
2. Single Copy 0
3. Mail 0
4. Restock & Office Service 0
5. Other: 0
TOTAL AVERAGE SPONSORED DISTRIBUTION 0
F. Average Gross Distribution 44,808
G. Unclaimed / Returns (3,121)*
H. Average Net Circulation 41,687

6A. Audited Average Website Reporting

Audit Period Average
Unique Visitors 14,184
Page Views 121,835

6B. Audited Online Edition Reporting

Audit Period Average
Total Online Edition Circulation Not Applicable
Unique Online Edition Circulation Not Applicable

7. Explanatory

PARAGRAPH FIVE AUDIT PERIOD SUMMARY

AVERAGE NET CIRCULATION: See audit period detail (H). AVERAGE GROSS DISTRIBUTION: See audit period detail (F). NET PRESS RUN: See audit period detail (A).

AUDIT PERIOD DETAIL

A. 1. NET PRESS RUN: Average net press run during the audit period indicated. The net press run average does not include press waste, or start-up copies.

B. 1. OFFICE / FILE: Undistributed editions maintained by the publisher for office purposes. Office / File editions do not qualify as controlled, paid, or sponsored distribution.

C. CONTROLLED DISTRIBUTION (NON-PAID): Editions distributed by the publisher free of charge.

  1. HOME DELIVERY: Editions delivered by private carrier to single family residences, and/or multi-family residences, and/or businesses.
  2. CONTROLLED BULK / DEMAND DISTRIBUTION: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual readers. Subject to paragraph 5E returns.
  3. MAIL: Editions delivered by United States Postal Service mail to single family residences, and/or multi-family residences, and/or businesses.
  4. RESTOCK / OFFICE SERVICE: Editions maintained and distributed by the publisher for restock of newsracks, newsstands, area retail businesses, office deliveries, and advertising purposes during the edition cycle. Subject to paragraph 5E returns.
  5. OTHER: Editions distributed at community events, fairs, festivals and trade shows and available to individual readers. Subject to paragraph 5E returns.

D. PAID DISTRIBUTION: Editions distributed by the publisher through paid subscription or other monetary exchange with individual readers.

  1. HOME DELIVERY: Editions distributed by private carrier to paid subscribers in single family residences, and/or multi-family residences, and/or businesses.
  2. SINGLE COPY: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual readers. Subject to paragraph 5E returns.
  3. MAIL: Editions delivered by United States Postal Service mail to paid subscribers in single family residences, and/or multi-family residences, and/or businesses.
  4. RESTOCK / OFFICE SERVICE: Editions maintained and distributed by the publisher for restock of newsracks, newsstands, area retail businesses, office deliveries, and advertising purposes during the edition cycle. Subject to paragraph 5E returns.
  5. OTHER:

E. SPONSORED / VOLUNTARY PAID DISTRIBUTION: Editions distributed by the publisher that are sponsored by a third party monetary exchange.

  1. HOME DELIVERY: Editions delivered by private carrier to sponsored subscribers in single family residences, and/or multi-family residences, and/or businesses.
  2. SINGLE COPY: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual readers on a voluntary pay basis. Subject to paragraph 5E returns.
  3. MAIL: Editions delivered by United States Postal Service mail to sponsored subscribers in single family residences, and/or multi-family residences, and/or businesses.
  4. RESTOCK / OFFICE SERVICE: Editions maintained and distributed by the publisher for restock of voluntary or sponsored newsracks, newsstands, area retail businesses, office deliveries, and advertising purposes during the edition cycle. Subject to paragraph 5E returns.
  5. OTHER:

F. 1. AVERAGE GROSS DISTRIBUTION: Average gross distribution for the audit period indicated. (Total of controlled distribution (A), paid distribution (B), and sponsored distribution (C)).

G. 1. UNCLAIMED / RETURNS: Distributed editions returned to the publisher unsold and/or unclaimed during the edition cycle *(See paragraph 12 for CVC return/unclaimed confirmation.)

H. 1. AVERAGE NET CIRCULATION: Average net circulation for the audit period indicated. (Total of controlled distribution (C), paid distribution (D), and sponsored distribution (E) minus unclaimed / return (G)).

PARAGRAPH SIX (A)

UNIQUE VISITORS: A unique visitor to a website where the user registers or where the user is identified or marked by a
cookie, IP address, or other ID that is attached to the browser within the defined cycle. Limitations apply to the
measurement of unique visitors. Please see CVC Rules & Regulations for further information.
PAGE VIEWS: The transmittal of a full page contained within the website to the user’s browser.

PARAGRAPH SIX (B)

TOTAL ONLINE EDITION READERS: Registered and/or non-registered users who open and read one or more pages of the
online edition during the edition cycle.
UNIQUE ONLINE EDITION READERS: Registered users who have supplied CVC verification information to validate the
online edition reader is not a duplicated print edition reader.

8. Average Print Circulation History

YEAR AUDIT SOURCE Q1 Q2 Q3 Q4
01/01/08-12/31/08 CVC 42,487 42,740 42,433 39,085
01/01/07-12/31/07 CVC 47,926 46,596 42,991 40,610
01/01/06-12/31/06 CVC 42,400 44,784 44,979 41,823
01/01/05-12/31/05 CVC 45,354 45,389 43,758 43,079
01/01/04-12/31/04 CVC 46,784 47,926 47,926 44,200

9. Distribution by Zip Code (3/27/2008 Edition)

ZIP CODE CITY / AREA COUNTY HOME DELIVERY CNTRLD BULK MAIL OFFICE / RESTOCK TOTAL
75103 Canton Van Zandt 0 1,675 0 0 1,675
75124 Eustace Henderson 0 100 0 0 100
75140 Grand Saline Van Zandt 0 500 0 0 500
75142 Kaufman Kaufman 0 125 0 0 125
75143 Kemp Kaufman 0 100 0 0 100
75143 Tool Henderson 0 50 0 0 50
75143 Seven Points Henderson 0 300 0 0 300
75147 Gun Barrell City Henderson 0 190 0 0 190
75148 Malakoff Henderson 0 250 0 0 250
75160 Terrell Kaufman 0 540 0 0 540
75163 Trinidad Henderson 0 75 0 0 75
75169 Wills Point Van Zandt 0 425 0 0 425
75402 Greenville Hunt 0 625 0 0 625
75410 Alba Wood 0 125 0 0 125
75431 Como Hopkins 0 50 0 0 50
75440 Emory Rains 0 325 0 0 325
75444 Golden Wood 0 225 0 0 225
75471 Pickton Hopkins 0 25 0 0 25
75472 Point Rains 0 75 0 0 75
75474 Quinlan Hunt 0 350 0 0 350
75494 Winnsboro Wood 0 175 0 0 175
75497 Yantis Wood 0 250 0 0 250
75652 Henderson Rusk 0 1,950 0 0 1,950
75662 Kilgore Gregg 0 1,470 0 0 1,470
75682 New London Rusk 0 50 0 0 50
75684 Overton Rusk 0 325 0 0 325
75687 Price Rusk 0 100 0 0 100
75701 Tyler Smith 0 8,270 0 0 8,270
75702 Tyler Smith 0 1,745 0 0 1,745
75703 Tyler Smith 0 4,180 0 0 4,180
75704 Tyler Smith 0 400 0 0 400
75706 Tyler Smith 0 13 0 0 13
75707 Chapel Hill Smith 0 340 0 0 340
75708 Tyler Smith 0 925 0 0 925
75709 Tyler Smith 0 575 0 0 575
75750 Arp Smith 0 325 0 0 325
75751 Athens Henderson 0 2,263 0 0 2,263
75754 Ben Wheeler Van Zandt 0 400 0 0 400
75755 Big Sandy Upshur 0 235 0 0 235
75756 Brownsboro Henderson 0 350 0 0 350
75757 Bullard Smith 0 675 0 0 675
75758 Chandler Henderson 0 1,550 0 0 1,550
75759 Cuney Cherokee 0 100 0 0 100
75762 Flint Smith 0 775 0 0 775
75763 Frankston Anderson 0 775 0 0 775
75765 Hawkins Wood 0 175 0 0 175
75766 Jacksonville Cherokee 0 2,375 0 0 2,375
75770 Larue Henderson 0 25 0 0 25
75771 Lindale Smith 0 2,025 0 0 2,025
75773 Mineola Wood 0 1,950 0 0 1,950
75778 Murchison Henderson 0 350 0 0 350
75783 Quitman Wood 0 725 0 0 725
75785 Rusk Cherokee 0 500 0 0 500
75789 Troup Smith 0 650 0 0 650
75790 Van Van Zandt 0 875 0 0 875
75791 Whitehouse Smith 0 765 0 0 765
75792 Winona Smith 0 100 0 0 100
75801 Palestine Anderson 0 1,404 0 0 1,404
75839 Elkhart Anderson 0 125 0 0 125
75853 Montalba Anderson 0 35 0 0 35
75861 Tennessee Colony Anderson 0 75 0 0 75
TOTAL 0 46,500 0 0 46,500

10. Distribution by County (3/27/2008 Edition)

COUNTY CITY / AREA HOME DELIVERY CONTROLLED BULK MAIL OFFICE / RESTOCK TOTAL
Anderson Elkhart Frankston Montalba Palestine Tennessee Colony 0 2,214 0 0 2,214
Cherokee Cuney Jacksonville Rusk 0 2,975 0 0 2,975
Gregg Kilgore 0 1,470 0 0 1,470
Henderson Athens Brownsboro Chandler Eustace Gun Barrell City Larue Malakoff Murchison Seven Points Tool Trinidad 0 5,503 0 0 5,503
Hopkins Como Pickton 0 75 0 0 75
Hunt Greenville Quinlan 0 975 0 0 975
Kaufman Kaufman Kemp Terrell 0 765 0 0 765
Rains Emory Point 0 400 0 0 400
Rusk Henderson New London Overton Price 0 2,425 0 0 2,425
Smith Arp Bullard Chapel Hill Flint Lindale Troup Tyler Whitehouse Winona 0 21,763 0 0 21,763
Upshur Big Sandy 0 235 0 0 235
Van Zandt Ben Wheeler Canton Grand Saline Van Wills Point 0 4,075 0 0 4,075
Wood Alba Golden Hawkins Mineola Quitman Winnsboro Yantis 0 3,625 0 0 3,625
TOTAL 0 46,500 0 0 46,500

11. Verification of Receivership & Readership

Home Delivery and Mail Distribution American Classifieds -Tyler did not report significant home delivery or mail distribution during the audit period. Home Delivery was verified through the review of carrier statements and additional publisher support documents. Mail distribution was verified through the review of USPS mail statements and additional publisher support documents.

12. Verification of Distribution Controlled Bulk / Demand Distribution

The Circulation Verification Council interviewed and/or visited controlled bulk/demand distribution locations chosen randomly from the publication’s delivery list. The purpose was to identify the number of locations who indicate they receive the publication on a regular basis, and further verify the number of publications distributed at the beginning of the edition cycle, and the number of editions left unclaimed by readers at the end of the edition cycle.

CVC interviews indicate that 100% of reported controlled bulk drop locations indicated they
received American Classifieds -Tyler on a regular basis.
CVC interviews indicate that less than 7% of American Classifieds -Tyler’s controlled bulk
distributed editions are returned to the publisher unclaimed after the edition cycle.

13. Paid Reporting Analysis

HOME DELIVERY Basic Rates: N/A
AVERAGE NUMBER OF SUBSCRIPTIONS
Full Basic Rate 0
Over 75% of basic rate 0
Over 50% of basic rate 0
Under 50% of basic rate 0
MAIL Basic Rates: $104.00 / 1-Year
AVERAGE NUMBER OF SUBSCRIPTIONS
Full Basic Rate 17
Over 75% of basic rate 0
Over 50% of basic rate 0
Under 50% of basic rate 0
SINGLE COPY COVER PRICE: N/A
AVERAGE WHOLESALE RATE: N/A
OTHER:

14. Council Audit Statement

Circulation Verification Council (CVC) reviewed the printing, distribution, circulation, and general business records of this publication for the purpose of compiling this information. The review was completed using Council audit procedures considered necessary under the circumstances of the audit in compliance with CVC Rules and Requirements. In our opinion, this report fairly and accurately represents the publication's printing, distribution, and circulation for the period indicated.

www.cvcaudit.com

The current status of this report expires March 31, 2010.

If this report is presented after March 31, 2010
please call the toll-free number listed below.

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American Classifieds - Tyler, TX – 01-0745 - Supplemental Readership Study

The Circulation Verification Council interviewed 523 readers in the primary market areas indicated in publication’s CVC audit report. The purpose was to identify the number of residents who indicate they have read at least two of the last four issues of the publication, and gather readership study information useful for advertising purchase decisions. Market statistics estimates appearing in CVC reports are obtained from EASI Software. The population studied consisted of adults age 18 and over, living in households within the survey area. Within this area, each household and each adult within the household had a known (or “nonzero”) probability of being selected for the sample. Interviews were conducted solely with pre-designated respondents and no substitutions were permitted. The verification and readership study took place throughout the audit cycle between the hours of 5:30 PM and 8:30 PM and 10:00 AM and 2:00 PM. Initial interview attempts were spread evenly across all survey days (i.e., Tuesday through Saturday). A minimum of 250 completed interviews is required with no more than one interview per household. Interview Procedures: To ensure the highest degree of comparability and to facilitate the auditing process, a standard, consistent, specified list of interview questions was asked. Interviews were conducted by CVC with supervision, interview training, and monitoring capabilities. Interviews were conducted over a minimum period of four weeks to minimize the impact of weather and/or special news stories. Every effort was made to ensure that interviews were assigned randomly by day and that an approximately equal number of interviews were completed on each interviewing day. Where appropriate, data was balanced and/or weighted by ZIP code using up-to-date known demographics: gender, age, number of adults in household and ethnicity in those cases where one minority comprised no less than ten percent of the total population. Non-responses to any single question were eliminated from the survey. In all cases, at least six attempts were made to contact all pre-designated respondents. The telephone rang a minimum of six times each time a number was dialed before the attempt was classified as a “no answer.” Each number was dialed at different times and, as necessary, on different days. Every effort was made to surmount language, cultural, behavioral and other barriers to a successful interview; and to the extent feasible, callbacks were scheduled on a random basis. At least one callback attempt per respondent was made on a weekend. During the interview process, no questions were asked prior to the newspaper readership question, with the exception of a qualifying question designed to determine the ZIP code of recipient residence; and a general warm-up call explanation designed to put the respondent at ease. Warm-up questions did not include any reference to the publication itself or the nature of the study. This study followed recommended guidelines developed in part from the Advertising Research Foundation (ARF) newspaper readership guidelines. Survey totals may not equal 100% due to rounding. The Circulation Verification Council estimates that all the information in this survey has a maximum error margin of +/-2.5 at the 95% confidence level. *0 Survey respondents were interviewed during the verification of home delivery and mail distribution. 523 Survey respondents reported reading a minimum of two of the last four issues through single copy, controlled bulk, or pass along distribution.
• Average readers per edition during the audit period: 2.20*

*Readership estimates compiled from 2008 CVC circulation & readership study data.

1. American Classifieds is distributed regularly in your area. Do you regularly read or look through American Classifieds?

YES 523 Survey Respondents (49.0% Market Penetration)
NO 544 Survey Terminated

2. Do you frequently purchase products or services from ads seen in American Classifieds?

YES 396 75.7%
NO 127 24.3%

3. Please select the category that best describes your age.

Reader Demographics Market Demographics
02% 05% 18-20
08% 08% 21-24
26% 15% 25-34
28% 17% 35-44
21% 19% 45-54
11% 16% 55-64
04% 10% 65-74
00% 10% 75 years or older

4. Do you own or rent your home?

75% Own
25% Rent

5. Are you male or female? (Voice recognition - Gender Bias Rotation)

50% Male Readers
50% Female Readers

6. Do you have an Internet access?

35% Home
03% Work
45% Both
17% No Access

7. What category best describes your combined annual household income for last year?

Reader Market
Demographics Demographics
15% 28% Under $25,000
34% 29% $25,001-$49,999
29% 18% $50,000-$74,999
16% 12% $75,000-$99,999
05% 09% $100,000-$149,999
01% 04% Over $150,000

8. What category best describes your marital status?

11% Single (never married)
80% Married
09% Divorced/Widowed/Separated

9. Which of the following products or services do you plan to purchase during the next twelve months?

11% New Automobile (% = Positive respondents)
14% Used Automobile
11% Antiques / Auctions
58% Furniture / Home Furnishings
17% Major Home Appliance
13% Home Computers
36% Home Improvements / Supplies
34% Television / Electronics
20% Carpet / Flooring
63% Automobile Accessories (tires, brakes & service)
61% Lawn & Garden
23% Florist / Gift Shops
32% Home Heating / Air Conditioning (service, new equipment)
41% Vacations / Travel
05% Real Estate
71% Men's Apparel
84% Women's Apparel
38% Children's Apparel
02% Boats / Personal Watercraft
24% Art & Crafts Supplies
23% Childcare
38% Education / Classes
10% Attorney
21% Veterinarian
13% Chiropractor
14% Financial Planner (Retirement, Investing)
48% Tax Advisor / Services
23% Health Club / Exercise Class
37% Cleaning Services (Carpet Cleaning, Air Duct Cleaning, Home Cleaning)
04% Weight Loss
30% Lawn Care Service (Maintenance & Landscaping)
68% Legal Gambling Entertainment (Lottery, Casinos, Racetracks, Bingo)
71% Pharmacist / Prescription Service
19% Cellular Phone New/Update Service
63% Dining & Entertainment
12% Jewelry
08% Wedding Supplies
37% Athletic & Sports Equipment
30% Farm & Ranch Supplies
11% Motorcycle / ATV / RV

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American Classifieds - Tyler
Tyler, Texas
01-0745

County Boundary Zip Code Boundary